VECO Uganda Country Office Rebrands to rikolto
Things that don’t change don’t grow and develop. You must change and rebrand yourself to fit in the new circumstances because the world is changing,” Hon. Christopher Kibazanga said.
Rikolto, an Esperanto word for ‘harvest,’ had earlier been unveiled as the brand identity for the global Vredeseilanden/VECO brand. Quite often, different speakers found themselves intermixing the former and the new brands in their speeches, quickly acknowledging that a nomenclature transition was still happening.