The demand for sustainable fruit and vegetables is expected to rise as consumers in Europe ánd Africa becomes more aware of the importance of consuming healthy and sustainable food. At the same time, growing High Value Crops - the name often given to these fresh fruits and vegetables - is a good strategy for increasing small-scale farmers’ revenues. This is a necessary step in the fight against inequality, because 70% of people who reside in rural areas live under the poverty threshold.
The horticultural industry is the fastest-growing agricultural sector in Tanzania, recording an annual average growth of 9 – 13% in the past 7 years. Arumeru in the Arusha region, north of Tanzania, is a perfect location for export because of its good connections to the major eastern African seaport of Mombasa. Moreover, the region’s equatorial climate allows the cultivation of vegetables and fruit all year round.
Because of their high potential, we have decided to work with passion fruits, peas and French beans. In the region there are several farmers’ organisations, of which Rikolto (formerly VECO) has selected eight: MEHA, KIBIU, Laturock, WAKIBIKI and Mshikamano, Parachich, Malala, Muyovega and Mount Meru.
To pool their efforts, the regional farmers’ associations created an umbrella organisation. This new entity is called MUVIKHO and will offer marketing, finance and training services to all its members. Created in 2012, MUVIKHO has grown from nothing to over 700 farmers, and new groups keep on joining. There is also a national farmers’ organisation called TAHA (Tanzania Horticulture Association), which represents all of the country’s farmers regardless of their farm size and has a direct link with the government and other stakeholders.
Nearly all of the farmers’ income comes from their crops. The families do all the farm work themselves: only 32% hire extra paid labour. Most farmers do not have a private vehicle for transporting their goods. There is a developed road network between cities but rural tracks are only functional during the dry season. Nearly all adults have completed primary school and 95% are literate. About half of the houses are connected to the grid but the electricity supply is irregular.